1.) "The Aspen ProfitAdvantage" sub-brand is developed, including visual and verbal elements translated for multiple cultures and geographic regions – as well as localized without losing thematic consistency.

2.) Advertising tear sheets are created for sales distribution to multinational markets including: US, UK, Germany, Spain, Italy and France.

3.) Direct mail postcards notify targeted lists of "C" level executives about ProfitAdvantage solution benefits and strategic value.

4.) HTML e-mail notifies "C" level audience of ProfitAdvantage solution, reinforces benefits and strategic value message; and announces the arrival of direct mail focused value "toolkit."

5.) Aspen ProfitAdvantage direct mail toolkit arrives to demonstrate and describe detailed strategic value of Aspen ProfitAdvantage solutions. Outsized 4-color box captures interest and attention; "Focus on Value" theme is supported by free binocular promotional item; a leaflet thoroughly details the value of ProfitAdvantage solutions and delivers special offer; "Value Estimate" leaflet reinforces the value of offer and provides an incentive for early response. A call to action drives audience to mini-site.

6.) Aspen ProfitAdvantage mini-site enables instantaneous response by encouraging registration for free offer; announcing and describing incentives for fast response; and enabling users to request additional information – including exclusive executive briefings and solution-specific literature. The site also tracks, analyzes and warehouses responses in sophisticated behind-the-scenes database.

7.) Results: An unprecedented 30% boost in awareness, accompanied by nearly 100 leads from hard-to-reach "C" level executives.

8.) Qualified leads, personalized follow-up and ongoing, customized support create "customers for life."