POLESE CLANCY REDESIGNS WEB SITE AND LAUNCHES AD CAMPAIGN FOR LONG'S JEWELERS
BOSTON, MA - Polese Clancy Inc., a Boston-based integrated marketing and web development firm, has redesigned the web site and launched a multi-channel ad campaign for Long's Jewelers, a leader in New England for high performance diamonds, luxury gifts, top quality gems, fashion jewelry and Swiss time pieces. Founded in 1878, Long's offers seven designer showrooms in Greater Boston and in New Hampshire, including the new 5,400 square foot location at 100 Summer Street in downtown Boston. The new web site (www.longsjewelers.com) is designed to reflect Long's luxury brand as well as the company's long-standing reputation as one of the nation's most respected jewelers. It highlights Long's extensive selection of high performance diamonds - including Long's signature Trae® diamond - as well as gifts and jewelry from a variety of top designers. Polese Clancy's proprietary content management tool, AdvancedContent™, enables non-technical personnel at Long's to modify both text and images, in real time, on parts of the site. The advertising campaign includes a blockbuster 68-sheet MBTA poster media domination in South Station, as well as web banner advertising and video advertising on select Boston properties' elevators. Designed to announce the company's new retail showroom at 100 Summer Street, Boston, the campaign features fine diamonds, fashion jewelry and time pieces from some of the world's leading designers. "Our goal is to communicate directly with our audiences, drawing attention to our expertise in diamonds and gems," said Rebecca Garnick, Long's marketing director. "Luxury means more than providing the highest quality items; it also means delivering the highest quality customer service - and educating our clientele in the elements of real value. These qualities have attracted families to Long's for generations to commemorate all kinds of important occasions," she said.Headquartered in an 11,000-square-foot location in Burlington, Massachusetts, Long's has deep roots in the Boston community, serving as an official award supplier for the Boston Marathon. Long's selected Polese Clancy as its marketing partner based on the agency's branding expertise and unique combination of creative and technical strengths. For more information about Long's, contact Rebecca Garnick, 781-273-2400 ext. 272, or visit www.longsjewelers.com. Polese Clancy has more than 20 years of experience serving B2C and B2B companies, including firms in hospitality, financial services, telecommunications, high-tech / bio-tech, insurance, pharmaceutical and fashion industries. The agency has helped over 100 start-up and Fortune 1000 companies achieve measurable results through strategic brand development and cross-media communications.