HouseWorks turns to PC for new branding strategy
July 2004 – HouseWorks, one of the region’s leading elder care services providers, has retained Polese Clancy to develop a new branding strategy and design the company’s new corporate brochure and collateral system. The makeover will give HouseWorks more visibility in the competitive elder care market.
Email, mini-web campaign drive orders for TreeAge products
May 2004 – An integrated email/mini-web campaign introducing customers to the latest product release from TreeAge Software has resulted in the company’s most successful pre-release sales to date. For the campaign, Polese Clancy created both standard and HTML emails, tested alternative messages and formats prior to launch, and created three sets of landing pages with distinct benefit-based messages for three distinct customer types.
Polese Clancy creates new branding, website for JASON Foundation
June 2004 – The JASON Foundation for Education, a nonprofit education group, has retained Polese Clancy to redefine the JASON brand and redesign the Foundation’s public website, www.jasonproject.org. The website will highlight the organization’s innovative math and science expeditions, programs and curricula.
Leading law firm selects Polese Clancy for re-branding, website projects
June 2004 – Morrison Mahoney LLP, a leading litigation firm in the Northeast, has retained Polese Clancy to revamp its branding and corporate website. Polese Clancy will create a new corporate logo and ID, design more intuitive website navigation, and provide photographic art direction for the site’s custom photos. The firm’s HR and marketing staff will update site content using Polese Clancy’s AdvancedContent, an easy-to-use content management tool.
Polese Clancy to design website for Return to Titanic expedition
April 2004 - The JASON Foundation for Education, a nonprofit organization offering innovative math and science expeditions, programs and curricula, has selected Polese Clancy to design and launch its Return to Titanic web site. Using Polese Clancy’s AdvancedContent,™ expedition researchers will be able to post daily diaries, photos and video clips from the ship as it explores the wreck of the Titanic – allowing students to follow the expedition’s progress and participate as virtual team members.
TreeAge Software launches new website
March 2004 – TreeAge Software, the world’s leading provider of decision analysis software, has launched a new website designed and written by Polese Clancy. PC provided refreshed branding and positioning, copy for case studies and marketing pages, and a shopping cart (built in-house by Polese Clancy) for the site’s online store.
Polese Clancy designs MIT Biomechatronics Group’s first website
March 2004. The Massachusetts Institute of Technology (MIT) has retained Polese Clancy to create the first website for its Biomechatronics Group. The site will allow sponsors, students and faculty members to learn about the Group’s work in biomechatronics and biological movement control, including the design of human rehabilitation and augmentation technology.
MIT’s Industrial Liaison Program launches new website
February 2004 – The Industrial Liaison Program of the Massachusetts Institute of Technology (MIT) has launched a new site (http://ilp-www.mit.edu) written by Polese Clancy. The new website encourages program membership by providing clear and easy-to-access messaging about the ILP’s benefits and services.
Conversent taps Polese Clancy for digital branding, web development
January 2004 – Conversent Communications, one of the nation’s leading competitive local exchange carriers, has retained Polese Clancy to undertake a digital branding and web development campaign, based on Polese Clancy’s strengths in those areas. Non-technical staff at Conversent will use Polese Clancy’s AdvancedContent tool to update site data.