Indevus annual reflects breadth and depth of pharmaceutical pipeline
December 2005 – Indevus Pharmaceuticals, Inc., a Lexington-based company focused on acquisition, development and commercialization of innovative biopharmaceutical products, selected Polese Clancy to create its 2005 annual report. The report is designed to communicate the company’s recent advances in urology, gynecology and men’s health.

Polese Clancy solutions featured in Create Magazine
September 2005 – Polese Clancy's work for leading telecom provider Conversent Communications has been featured in Create Magazine. Each month, Create Magazine's editors select innovative solutions for presentation and commentary. Polese Clancy's work for Conversent included refreshed brand messaging, a new tag line, and website design and deployment, including the automated marketing tools designed to enable web-based promotions and tracking.

MHA Insurance strengthens client relationships
September 2005 – MHA Insurance Agency (MHAIA), a wholly owned subsidiary of the Massachusetts Hospital Association (MHA), has tapped Polese Clancy to formulate a new marketing strategy. Services will include brand consultation, corporate ID, and tagline, as well as a redesigned website (www.mhainsurance.com). In addition, MHAIA will launch a bi-monthly newsletter, designed and written by Polese Clancy, to keep current and prospective clients up-to-date on issues related to health care and benefits administration.

Long’s ad campaign to run in Boston Common
August 2005 – Long’s Jewelers, a leading New England consumer retailer, has selected Polese Clancy to create a blockbuster advertising campaign for diamonds. Double-page ads are scheduled to run in Boston Common magazine. The ads, spotlighting fine diamond jewelry, will position Long’s as Boston’s premier source for distinctive designer jewelry.

ArQule Flash animation brings values to life
July 2005 – ArQule, a Boston-based biotech firm focused on cancer therapeutics, tapped Polese Clancy to create a values-based communications program for company employees. Polese Clancy used crisp messaging, edgy graphics and techno-lounge music – synchronizing words & images – to create a bold presentation that clicks with X-generation workers weaned on MTV.

HouseWorks’ growth – and successful re-branding – featured in Caring
July 2005 – The story behind the double-digit growth of HouseWorks, a leading elder care services provider, is the subject of an article in the July 2005 issue of Caring. The article highlights the success of the new brand identity created for HouseWorks by Polese Clancy in 2004, and includes photos of the company’s innovative brochure and collateral system.

Christine Arena wins Nautilus Book Award
June 2005 – Christine Arena, Associate Managing Director, has won a 2005 Nautilus Book award for her book Cause for Success. (See www.causeforsuccess.com for details.) Her second book, The High-Purpose Company, is scheduled for publication in the fall of 2006.

RMR websites get the message to REIT investors
June 2005 – Based on the success of www.hrptreit.com, a new website Polese Clancy designed for flagship company HRPT Properties Trust, Reit Management & Research LLC (RMR) retained Polese Clancy to design two additional REIT sites: Hospitality Properties Trust (HPT) and Senior Housing Properties Trust (SNH). Like the HRPT site, each of the newest websites (www.hptreit.com and www.snhreit.com) will feature rich media to showcase a portfolio of properties.

Polese Clancy extends TreeAge brand image with new trade show booths
May 2005 – TreeAge Software, the world’s leading decision analysis software provider, has selected Polese Clancy to create new trade show booths for its TreeAge Pro software products. The booths will incorporate brand standards developed by Polese Clancy.

Invoke launches integrated campaign targeting voter insight market
May 2005 – Invoke Solutions – provider of an Internet-based platform that enables interactive dialogs with hundreds of constituents – has chosen Polese Clancy to create an integrated marketing campaign targeting political campaign managers and consultants. Polese Clancy will create direct mail, an online demo and a back-end database that will automate and integrate visitor contact information with salesforce.com.

Polese Clancy to present at Spring Healthcare Conference
May 2005 – Polese Clancy has been selected to present a seminar on branding and marketing at the Home and Healthcare Organization's Spring Conference. Featured in the seminar will be a case study on the groundbreaking marketing campaign developed for client HouseWorks, a leading senior care company. Andrea Cohen, President of HouseWorks, and co-presenter, will discuss key issues in healthcare marketing.

HouseWorks gets an extreme web makeover
April 2005 – HouseWorks, a national player in the elder care services market, unveiled an updated website (www.house-works.com) that captures its forward-thinking approach to home-based senior care. In the new design, Polese Clancy incorporates upbeat illustrations and an unconventional color palette to communicate the company’s innovative attitude and break-through business model. The new website will be featured at the upcoming Home and Health Care Organization’s Spring Conference in May, 2005.

Polese Clancy announces Long’s new retail location
April 2005 – Long’s Jewelers, a high-end retailer with seven locations in the greater Boston area, has selected Polese Clancy to create a communications campaign to announce the relocation of its North Shore Mall store in Peabody, Mass., to a new showroom. The campaign will include billboards, postcards, and print and on-line ads.

Polese Clancy wins two Horizon Interactive Awards
April 2005 – Two web sites developed by Polese Clancy have won awards in the 2005 Horizon Interactive Awards competition. A new corporate website developed for Lexington, Mass.-based Indevus Pharmaceuticals won a bronze award in the Business-to-Business category, while a new website for Long’s Jewelers received a bronze award in the Consumer Information category. Winners were selected from hundreds of entries submitted by media firms around the world.

Long’s drives shoppers to spring diamond events
March 2005 – Long’s Jewelers, a high-end retailer with seven locations in the greater Boston area, has tapped Polese Clancy to develop a campaign announcing its annual spring diamond events, to be held at Long’s stores in Boston, Braintree and Burlington. The campaign will include direct mail, print and online ads, referral cards, stuffers and in-store signage – all designed to drive traffic to the events and position Long’s as the premier diamond jeweler.

Invoke Solutions taps Polese Clancy for branding makeover
January 2005 – Invoke Solutions, a leading innovator of real-time researching technologies, has retained Polese Clancy to develop branding, I.D., and a new collateral system. Polese Clancy will create a new sub-brand for Invoke’s browser-based research platform to illustrate the tool’s ability to provide better insights and smarter decisions – faster – than polling, focus groups, or other alternatives.