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2006 Press Releases

Polese Clancy retained by leading REIT fund manager, RMR
May 2006 – REIT Management & Research LLC (RMR), one of the largest real estate investment companies in the U.S., has retained Polese Clancy to develop collateral and an email campaign for its new RMR Asia Pacific Real Estate Fund. The email campaign is designed for financial advisors and uses a Flash presentation to communicate the value of Asian real estate. Polese Clancy has designed websites and collateral for a number of RMR companies, including HRPT Properties Trust, Hospitality Properties Trust, Senior Housing Properties Trust and Five Star Quality Care. Each website uses rich media to showcase a portfolio of properties.
REIT Management and Research manages three U.S. REITs and four funds with a total market capitalization of $12 billion.

Biotech VC launches new website
May 2006 – PureTech Ventures has launched a new website designed and programmed by Polese Clancy. The site (www.puretechventures.com) features refreshed branding and a new company logo, developed by Polese Clancy. Programming was completed in under a month. Thanks to use of Polese Clancy’s advanced web technology, the site’s popups can’t be blocked – a distinct competitive advantage. And non-technical PureTech staff can use Polese Clancy's AdvancedContent™ tool to make frequent site updates, quickly adding pages by selecting from a wide variety of page templates. Use of XML-driven Flash will make it easy to update scores of rotating images and captions.

Polese Clancy announces upgrade to its online video seminar technology
April 2006 – Satvir Kenny Tib, Polese Clancy's Manager of Technology Services, announced the development of a new web-based seminar tool, designed to help clients leverage communications over the Internet. The new tool combines video with a variety of additional rich media — from PowerPoint to animated charts and graphs — in order to maximize the impact of corporate messages, product introductions and training programs. For more information, please contact Marcia Polese at 617.423.3800 x231, or Satvir Kenny Tib at 617.423.3800 x243.

Polese Clancy Wins Horizon Award
April 2006 – Polese Clancy has received a 2006 Horizon Interactive Award. The winning entry is a website created for HouseWorks, a leading elder care services provider. The site, www.house-works.com, took home a Bronze Award in the international competition's Consumer Information category, demonstrating excellence in creative concept, artistic excellence, and technical execution.

NETSEA launches new website
March 2006 -- The New England Technology, Sales, Marketing & Business Development Executives Association (NETSEA) has launched an updated website designed and developed by Polese Clancy as a pro bono service to the organization (www.netsea.com). NETSEA’s non-technical staff will be able to update the site’s content using Polese Clancy’s easy-to-use content management system, AdvancedContent™.

Zurick Davis selects Polese Clancy to launch re-branding & marketing initiatives
March 2006 – Zurick, Davis & Company, a leading health care executive search firm, has selected Polese Clancy to spearhead a major marketing initiative. Working in collaboration with the firm’s executive team, Polese Clancy will provide services in marketing strategy and branding as well as redesign and development of the company’s website and collateral materials.

Polese Clancy to develop website, corporate I.D. for Biotech VC
March 2006 – Boston-based PureTech Ventures has selected Polese Clancy for brand development and redesign of the firm’s corporate ID and website. PureTech is a life science venture creation and business development organization with a growing portfolio of early stage life-science companies. The new site will deploy Polese Clancy’s AdvancedContent™ tool, enabling non-technical PureTech staff to make quick and easy site updates.

Washington, D.C. IP law firm selects Polese Clancy to design customer relationship communications
February 2006 -- Sterne, Kessler, Goldstein & Fox (SKGF), a Washington, D.C-based law firm specializing in intellectual property (IP), has chosen Polese Clancy to design and develop materials for a nationwide direct mail and customer relationship management (CRM) program. SKGF is a leader in IP, with a client base that spans the U.S.

BT Conferencing taps Polese Clancy for corp. video
February 2006 — For the fourth year in a row, BT Conferencing, a wholly owned subsidiary of British Telecom, has selected Polese Clancy to develop its annual "Kick Off' video. The 10-minute video features a review of company achievements and goals for the upcoming year, as well as a traditional spoof on itself. The video is part of BT's annual employee meeting.

HEFA annual highlights value of nonprofit sector
January 2006 – For its 2005 annual report, the Massachusetts Health and Educational Facilities Authority (HEFA) retained Polese Clancy to focus attention on the economic contributions of its nonprofit clients and HEFA’s role in supporting the nonprofit community. Entitled Just the Facts, the new annual features a multipurpose cover which folds out to become a poster, highlighting facts that demonstrate the productive impact of the nonprofit sector on the state’s economy.

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